Use case / 14

AI visibility, SEO and GEO

When your customers ask ChatGPT, Perplexity or Google, the answer should name your company. We build the pages, data and signals that AI systems cite.

What people search for: AI visibility, GEO, get found in ChatGPT, AI Overviews

The situation

  • Buyers and customers now ask ChatGPT for suppliers, and the answer names three competitors, not you.

  • Google shows an AI overview above your results, and your page is not the source in it.

  • The website has texts about you, but no page that answers a concrete question in a way a machine can cite.

What we build

  1. / 01

    Answer pages instead of brochure pages

    For every question your customers ask, one page that answers it in the first lines: price range, duration, requirements, process. That is what AI systems cite, and what people read.

  2. / 02

    Machine-readable: schema, llms.txt, Markdown mirror

    Structured data for organisation, services, FAQ and authors, an llms.txt for AI crawlers, every page additionally as Markdown. We run this on this very website, as you can see here.

  3. / 03

    Measure what AI says about you

    The same questions to ChatGPT, Perplexity, Gemini and Google AI Overviews every month, logged: are you named, with which source, with which statements. From that, the next pages.

  4. / 04

    Classic SEO stays the base

    Technology, load time, internal linking, local SEO with Google Business Profile. Without a Google ranking there is no source for the AI overview, one carries the other.

What we do not automate

The most honest part of any project. On the left, what a system can take over. On the right, what stays with a person.

The system handles itA person keeps it
ContentAnswer pages from your real knowledge, prices and processesPages with invented figures or testimonials just so an AI cites something
ReviewsCollect, answer and analyse real reviewsBuy or generate reviews
MeasurementMonthly documented queries, changes namedNumber-one promises, AI answers cannot be guaranteed
TechnologySchema, llms.txt, Markdown, clean structureHidden keyword stuffing for crawlers

Common questions

What is GEO, and is it just a new word for SEO?
GEO stands for Generative Engine Optimization: building content so that AI systems take it as a source. The base is the same as SEO, clean technology and pages that answer questions. What is new is the form: a clear answer in the first lines, structured data, machine-readable copies. Whoever is not found on Google is not cited by the AI overview either.
Can you guarantee that ChatGPT names us?
No, and whoever promises that is selling you something. AI answers change with every model. What we guarantee: that your pages have the form that gets cited, and that you see every month what has changed.
How long until something happens?
Technical foundations show within weeks, new answer pages within two to four months, depending on how often the crawlers come. We start with the ten questions your customers ask most.
Is it worth it for a regional business?
Especially there. Whoever asks for an emergency heating engineer in Ratingen gets an AI answer with three businesses. A maintained Google Business Profile, real reviews and one page per service and place decide who is in it.

Where to start

Marketing without idle time

For marketing teams that need more results with less friction.